His specialties include content strategy, SEO, copywriting, and more. But, don’t let that stop you from turning this awesome email into actionable inspiration: Here’s another example of plain text being anything but plain. If you have something important to share, or something that’s a priority to drive traffic toward, send a simple email promoting nothing else but that one thing. From Experian: Inbox crowding and the deployment times of other marketers go hand-in-hand; if your email goes out when few others do, it stands a greater chance of getting noticed (so quick, start sending between 8:00 and midnight before everyone else catches on). Even more detail, the fulfillment of your email marketing strategy. You can cram a lot of content into an email newsletter without it feeling like too much, as long as the visual layout is broken up to be easily skimmable. Mobile opens accounted for 47 percent of all email opens in June, according to numbers provided by email marketing firm Litmus. B2B email marketing strategy Email marketing segmentation B2B email examples B2B email marketing success Human touch Hands down, email marketing is your most effective B2B marketing option. Email marketing firm Listrak goes so far as to identify the first 90 days as the window for turning a sign-up into a devotee (and they lay out a plan for doing so). Before digging into each example newsletter below, here’s what each will be evaluated on: Table of Contents: Sample Emails From 21 Brands You Know. Does a recipient trust you? var cookie = document.cookie.split(';'); You must also measure the effectiveness of your marketing strategies for this will inform your current plan as well as your future efforts. We provide you 5 strategies, including real-life examples of how Amazon, HubSpot and President Barack Obama use email marketing to succeed. With Email Marketing from CoSchedule, all your email campaigns live on your single marketing calendar — giving you ultimate visibility into your marketing strategy and individual initiatives. The strongest predictors of success with goals, strategy, & more. } If you’re looking for more learning resources on email marketing, there are tons on the CoSchedule Blog. The best path to success is building your strategy around email marketing tips that actually work. Men’s shorts company Bird Dogs aren’t afraid of getting NSFW. You can measure overall campaign performance—like open, click-through, and conversion rates—but an email address as a unique identifier also lets you get a glimpse into each subscriber’s behavior and preferences. Simply use a color that’s used in your logo or branding, and adjust the color of your link highlighting and buttons in your email service provider. It shows far greater care to send personalized email that is specific to a recipient’s needs and history. If you rely on email marketing only as a tool that allows you to send bulk deals to your prospects, you’re not shooting for the stars. The best email marketing often feels like a conversation. Collaborating with people of influence is a marketing strategy used by small businesses and big companies as well. You’re an email marketer, and you need examples to follow. document.cookie = name + "=" + value + expires + ";path=/"; Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall. Imply they might have a problem they’re unaware of, then offer a solution. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… Includes tons of relevant content, so the reader is more likely to find something they’re interested in, even if the lead story doesn’t hook their interest. This email from Copyblogger mixes up different types of content to hook readers in and give them what they want. Email Templates for Marketing and Sales. It’s easy to subscribe with just an email and no credit cards are required until you commit to them. Want to do #email #marketing like @NintendoAmerica? Each email features quizzes around a different theme, giving recipients a chance to earn Microsoft Rewards points they can redeem for prizes, coupons, offers, and more. Convert your email to a one column template for an easy mobile fix. Effectively, instead of using email to get blog traffic, you’re creating the same content and cutting out a step between the reader getting to your site and actually converting. Then, we’ll go through 7 effective content marketing examples … Creating an email marketing strategy doesn’t have to be complicated. In this post, we’ve covered 10 brands that nailed their marketing strategies. How to choose, prioritize, plan, and execute projects. The design is simple, the copy is minimal, and overall, it gets right to the point. In-line images even use directional markup like they would in a blog post: Then, once they have the reader hooked, they let them know, “Hey, our agency can help you execute this.” It’s a great example of offering enough information to be helpful, but leaving enough out to where one might want some assistance. Create a mission statement for your email program. Personalization means that you use customer data to create a personalized message. This block not only performed better for open rate (a respectable 22 percent) but also for clickthrough and sales. It takes a lot of effort to develop a strategy that really resonates with your target audience. Very likely, if you are doing your own experiments, you might actually have found different results. Test, test, and test some more to find out how your customer ticks and when he/she opens email. What exactly do we mean when we talk about a digital marketing strategy? var date = new Date(); Hooks the reader in with casual and conversational copy. Marketers know that segmenting email marketing lists can improve open and clickthrough rates. You will want to test with your own list, but certainly use Bluewire’s research as a head start. COVID-19 EMAIL MARKETING RESOURCES. So, if you have a product that’s mostly utilitarian, or just something that’s not super jump-off-the-screen exciting, make it not boring. Email has an ability many channels don’t: creating valuable, personal touches – at scale. So, we at Email Uplers, with an intention to help the community in clearing the fog, have collated the best of email marketing resources in the email industry on one single go-to page. It acts as a road map for business owners in determining the effective ways of successful sales and marketing. To make sure your audience likes what they see and clicks your call-to-action, you need an email marketing strategy that: Defines clear goals - What do you want your audience to do? Of the 300,000 referrals who became new customers, 50.8 percent were reached by email, compared to 26.8 percent for Twitter and 22 percent for Facebook. Email marketing strategy: Relationship building emails. When it comes to deciding how to craft that perfect subject line, there appears to be really only one area to avoid: the subject line of 60 to 70 characters. Organize content into groups and give each section its own formatting style. How to implement an agile marketing strategy. Segmentation is at the core of any successful email marketing strategy. Whether that’s light and fun, or authoritative and serious, make your emails sound like who you are. Sephora uses this email marketing strategy to increase their customer retention rate. But as your shoppers are inundated with numerous emails daily, you’ve got to make your messages stand out. Personalize your messages. Our field marketing guide provides effective email marketing strategies and anything else you need to know to make the most of this platform. If you have an automation expert at your company, work with them to get this set up. In fact, research by Temple’s Fox School of Business suggests that this particular kind of personalization could be harmful. These online channels often include email marketing, social media marketing, Pay-Per-Click advertising (PPC), or content marketing. It’s critical to have an integrated approach across channels to … Actions: How you going to deliver on your tactics. Taking it a step further, here are the best email marketing examples from 14 trusted brands that work: 1. Being dubious about how you should mold your email marketing campaigns during these uncertain times is quite natural. It helps you understand who your subscribers are and how you can target them. The only problem is that two-thirds of it may be inactive. Using inbound/content marketing to build and nurture an audience that […], © 2020, CoSchedule - Terms of Service, Privacy Policy, Write your email like a typical how-to blog post, Then, drop a relevant and high-value call-to-action into your content, Use the HEX color codes in the post linked above to pick colors you know will look good together, Incorporate visual elements from your product in your email design, Test every headline before you publish. If email marketing had existed in 1828 when Noah Webster first published his American Dictionary of the English Language, the definition might have gone something like this: You already know why you need an email list and how to grow one.And now is the time to level up your email marketing game plan. Check out this simple yet effective #email #marketing example from Starbucks (plus 20 other brands). If it feels like you live in your inbox all day, well, you might be right. 2. Better email marketing performance equals higher revenue. Check out this #email newsletter example from Lifehacker (and 20 other brands), How can you make email copy more conversational? You might have an awesome offer that your audience wants to act on, but just not right now. What are your best email strategies and email marketing tips? Of course, that kind of ROI doesn’t come without proper planning and a great email marketing strategy. What’s to become of that inactive 63 percent? You’ll find all that here, plus a smattering of templates to help you act on your inspiration. Then, when creating an email in your email platform, use those colors on your buttons and background styling. Marketing Strategy Template (Excel): Map out every part of your strategy in one place (complements this guide). If you don’t have welcome emails set up for new subscribers (whether a single message or a conversion-optimized email flow), create one. Each one looks distinct, and the events are listed in order of priority. Not only does it look cool, but it ties in well with the Nintendo Labo’s marketing tagline: Directly beneath that is a CTA with a cardboard-like texture, invoking the Labo’s cardboard design: Next, it shows off some things that can be created with the Labo: The last call-to-action is for a contest that plays off creativity and gets the reader engaged: You might not have the brand recognition of Nintendo. Create powerful social messages that convert. If you want your emails to reach their full potential, a solid email marketing strategy is a must. One headline, four sentences, and a button should be all you need. Analysis of this Ecommerce Email Marketing Strategy: Again, image focused: You want to show how beautiful and desirable the product is that they put in their shopping cart. Get started with Scott Cohen’s guide. That was everything you needed to know about having a good e-commerce email marketing strategy. while (c.charAt(0)==' '){c = c.substring(1,c.length);} When you focus on building an email marketing strategy that really caters to your industry and audience, you can reap some serious benefits. Then, at the end is a well-designed CTA graphic: Overall, this packs tons of content into a well laid out newsletter. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter. While they bring results, 82% of them still point to email marketing as their go-to strategy to attract and convert leads to customers. Ordinarily, you might think this goes against best practice, because no one will read the post on your site if they can get it in their email. Crafty copy that’ll help spark your creative genius. Before you begin to create your email marketing strategy, you should define what email marketing means to your organization. In this example from Adobe, there are two different versions of Photoshop with identical pricing, but with different feature sets aimed at different needs. Recently, a re-engagement campaign from Digg wound up in my inbox. Of course, bloggers, SaaS businesses, and everyone else can send content emails while also using the other email marketing strategies. There’s not much to this one but it works exceptionally well. Bump up the font size for improved readability on smart phones. While you should definitely watch and learn from the top email marketing examples out there, I strongly encourage you to get creative with your ideas, offers, and engagement strategies. Email Marketing Strategy … Hubspot. Limit yourself to two or three different formats. But there’s nothing like marketing strategy examples to get those creative juices flowing. Our field marketing guide provides effective email marketing strategies and anything else you need to know to make the most of this platform. Check out this example from Bonjoro (and get tips from 20 other brands): How can email marketing make ordinary product categories more interesting? What makes an email exceptional? Email is one of the most effective channels restaurants can use. If you are looking for an ESP that can provide you all the tools you need to implement your email marketing for SaaS, you should check out SendX. A strong email marketing program is a core component of any successful digital marketing strategy. This one from Starbucks is visually appealing and clearly communicates when the recipient can expect. Remember, email is still the preferred way consumers want to talk to brands and a huge opportunity to engage, acquire and retain new customers. With the right tools, email marketing is your most measurable channel. And, if you look at the most successful social media marketing examples, you will see that the common theme is content that resonates with the target audience. This video is the perfect introduction to email marketing for beginners. If you’ve worked in marketing long enough, you’ve probably been asked one of these questions: Odds are one of those questions might have sent you back to the drawing point. Benefits of an Email Marketing Strategy. So, let’s take a closer look at some of the best social media marketing examples to fuel your 2021 social media strategy. Successful email marketing is all about consistency and delivering the right message, to the right audience, at the right time. 30 Best E-commerce Email Marketing Examples: 1. Source. More specifically, what makes an event registration email stand out from the rest? A successful email marketing strategy is more than tactics. Check it out via @coschedule, Check out this creative email #marketing format from @webpagefx, color psychology in marketing (and snag a free HEX color chart) here. Not an approach that works for everyone, but works extremely well for reaching their audience. Check out this example (plus see samples from 20 other companies). Lifehacker breaks theirs up using content blocks of various sizes to make it more visually interesting. The animated header cleverly streamlines information on their delivery options and avoids cluttering the email with a … Here are a few examples of companies getting it right.1. The best news is that each of those content marketing examples comes from a small business—not a media giant. How do you remind them who you are (in case they might have forgotten)? 10 Examples of email campaign strategies 1. Apple. } Consumers love a free lunch—or a free template. }, function readCookie(name) { You already know why you need an email list and how to grow one.And now is the time to level up your email marketing game plan. Threadless has exceptional visual design. It takes a lot of effort to develop a strategy that really resonates with your target audience. When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Email newsletters often link out to multiple articles in a straight line. Create a call-to-action that’ll either send your email again at a later date (before the offer expires) or adds recipients to a list segment to receive a reminder. By doing so your email marketing program is sure to have a strong bond between your strategy and the actions required. And a graphic that works in some nice Mario fireballs and fun copy: This is great because it shows off the company’s quirks while sharing valuable info. ... Again, an example from my inbox, this email from Rdio dispenses with the formalities and simply provides an update on music I actually listen to. If it feels like you live in your inbox all day, well, you might be right. He saw incredible engagement with subjects like “Hey” and “Wow.”. Interactivity 2. Even if your company doesn’t, there are still a few things you can take away from this. Your download should start shortly. Follow this example from Adobe, The Best Email Marketing Frequency Based on 20 Studies, The Email Copywriting Process You Need to Get More Conversions, How to Make an Email Newsletter Your Customers Actually Love, 21+ Easy Ways to Build an Email List That Will Skyrocket by 140% in 1 Year, What 10 Studies Say About the Best Times to Send Email, The Best Way to Organize an Effective Email Marketing Strategy, The Best Email Calendar Template You Need to Manage Marketing Newsletters, The Best Free Email Marketing Software You Should Use. The results speak for themselves: Buffer is a highly recognized and trusted brand, with almost 400,000 users, and around a million followers across multiple social media sites. How does @ThinkwithGoogle keep #marketing emails simple yet compelling? How does @trello make email button copy more compelling? But this isn’t to say that all forms of personalization are off-limits. In fact, a particular brand of personalization can pay off big time: Sending email that acknowledges a subscriber’s individuality (e.g., purchase history or demographic). An Email Marketing Strategy is the key to a successful email campaign. It’s a direct line to customers and leads they’ve opted into. var expires = "; expires=" + date.toGMTString(); Here's how Microsoft does it (and you can, too), If you offer two similar products to different customer bases, how do you target both with one email? Use these email marketing strategy examples to start crafting better communication with your audience. How can you infuse personality into your email newsletter copy? Email marketing tactics: How you are going to achieving them in more detail. If you’re ready to give it a shot, start your free trial now: Which examples most inspired the next campaign you’re planning to launch? Email marketing tactics: How you are going to achieving them in more detail. Wrap Up. You can generate leads, share product news and build long-term relationships. This email from Zapier uses a little bit of empathy to soften the blow, too, relating the fact that the writer themself struggles with that same problem. But, don’t jump to something creative for creativity’s sake. this particular kind of personalization could be harmful, the success of President Barack Obama’s email fundraising, what led to the highest rates for opens and clicks, numbers provided by email marketing firm Litmus, our best tips and tools for managing emails, Social This example from Hot Jar uses appealing fonts and color coordination to make a simple email promoting a podcast episode look great. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. So the question becomes: Do you want to boost clicks (response) or opens (awareness)? Sometimes good intentions aren’t enough. To be sure, finding the key to a stand-out message is critical to your bottom line—whether that bottom line is cold, hard cash or community engagement or anything in between. Instead of generic “UPDATE YOUR EMAIL PREFERENCES” copy, it reads “GET BETTER EMAILS.” That puts the recipient first and offers a benefit rather than a command. Drop a comment below and start the conversation. Try offering two similar yet different products in one email to the same audience. In this post, we’ve covered 10 brands that nailed their marketing strategies. if(!gclsrc || gclsrc.indexOf('aw') !== -1){ Create Your Own Email Marketing Strategy in 11 Steps. But now it’s time to implement. What are they interested in? var c = cookie[i]; In their quarterly email report for 2012’s fourth quarter, Experian Marketing Services found that the time of day that received the best open rate was 8:00 p.m. to midnight. This email starts with striking imagery and an intriguing value proposition (new designs). There are a few things going on here that can easily be replicated: As this email from Google demonstrates, sometimes less is more. An email marketing plan helps businesses to tactically add advertisements to usual business-to-client email conversations. If you subscribe to lots of email newsletters (and most marketers probably do), it can easy to forget who or what exactly some things are that end up in your inbox. The top email strategy is to send at night. If email marketing had existed in 1828 when Noah Webster first published his American Dictionary of the English Language, the definition might have gone something like this: e•mail mar•ket•ing n. This is even more simple than the Hot Jar example before. Building an effective marketing strategy is easier said than done. Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Email marketing strategy ; An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. 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