He was 104. In an email, a Planters spokesperson said that an ad featuring Mr. Peanut's funeral will air during the game's third quarter. 'I didn't have a single bed': ER doctor sounds alarm in Ont. But from a business perspective, it’s hard to shake the feeling that there’s something sinister about a massive corporation weaponizing our darkest impulses as consumers of online content. He was 104-year-old at the time of his death. We already know he's a war veteran*. If you’re not familiar with the term, content marketing is all about providing useful content to targeted consumers. You may be eligible for a new tax deduction. Reach for Planters! Woman shot at Capitol was Air Force veteran who backed Trump, Tracking every case of COVID-19 in Canada, 'Great damage': Republicans recoil from Missouri Sen. Hawley, Vacationers will not be able to claim sickness benefit to quarantine: PM, CRA admits 'unclear' CERB communications led to mistaken applications, Working from home this year? Mr. Peanut lets go of a branch to save his friends from plummeting to their deaths. Mr. Peanut’s death is just a prelude to the brand’s Super Bowl ad. Gregory Paul Silber is a Brooklyn-based writer and editor. Word of Mr. Peanut’s unceremonious passing spread almost immediately, with trending topics on social media, memes, and even coverage on morning news shows. Sure, why not? Mr. Peanut, the iconic face of Planters peanuts, died suddenly on Wednesday morning. Planters: Mr. Peanut Dies. INTERVIEW: Yetide Badaki and Bruce Langley share what’s ahead on AMERICAN GODS Season 3! It’s the meta-joke about the way celebrity deaths are treated in the age of social media. Obviously, Planters couldn’t have planned it this way, but the contrast between sincere grief over a famed Monty Python member stood in stark contrast with the tongue-in-cheek mourning over a cartoon legume. In this day and age, when social media has made online clout a form of currency, people are hungry for the latest viral story to jump on with a snarky joke or hot take. That sets it apart from traditional advertising, which can be more of a crapshoot. … The Mr. Peanut ad saga is a strange byproduct of the internet's death obsession Mr. Peanut dabs at the Shorty Awards on April 23, 2017, in New York City. Other branded characters like Mr. Clean and the Kool-Aid man appeared at the funeral. @megh_wright. Such is not the case with Mr. Peanut, who according to this Super Bowl Big Game commercial starring Wesley Snipes and comedian Matt Walsh, fell off a cliff and died in an explosion. "In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most," the announcement read. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Here's why. Mr. Peanut’s display name now reads “The Estate of Mr. Peanut,” and this image of a single tear crying out of his signature monocle has been adorned across social media platforms. That’s exactly what’s happening with Mr. Peanut. All the world's a stage, and all the peanuts merely players. Ideally, you want to get consumers to talk about your project on their own accord, rather than consciously feeling like they’re being advertised to. Advertising slots are available right now for the Beat. Top Sidebar Boombox: 300 px wide x 250 px high, Large Sidebar Boombox: 300 px wide x 600 px high, All ads should be either jpgs or animated gifs. By Megh Wright. : CURSE OF THE SHADOWS trailer, GREEN ARROW AND THE CANARIES spin-off officially dead at The CW, WAY OF X, Marvel’s newest Reign of X title, coming from Spurrier & Quinn, Comics Crowdfunding Round-Up: FIGHT-BUNNY, THE BEBOP and 3 more campaigns we love. Planters made the announcement in a series of tweets and news releases Wednesday. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. We'll miss him!" Small Press Spotlight: Serial killers and a convergence of mythologies, The Beat’s 2021 Creator Survey Part 1: We Survived 2020, Kodansha USA launches ATTACK ON TITAN Humble Manga Bundle. Planters Peanut Company was founded in 1906, in Wilkes-Barre, Pennsylvania, by Amedeo Obiciand was incorporated two years later as the Planters Nut and Chocolate Company. Rates are available upon request. Photo: YouTube. The ad premise, and Mr. Peanut's death, leave a lot of questions. 2020 NBA Power Rankings: Assessing all 30 teams after free agency. Follow him on Twitter @GregSilber. Conspiracy theorists who believe Mr. Peanut is still alive aren’t so nuts after all.. What’s going on: Mr. Peanut — the loveable mascot for the Planters brand — passed away earlier this week in a Super Bowl advertisement. Planters is encouraging people to pay their respects using the hashtag #RIPeanut, and to tune in to Mr. Peanut's funeral during the Super Bowl. A staff writer at The Beat, his work has appeared in The Daily Dot, AiPT, Shelfdust, the Eisner award-winning PanelxPanel, and more. Mr. Peanut is dead. (Planters). He was 104. The nutty character for Planters’ death was revealed in a teaser for the company’s upcoming Super Bowl ad. The Estate of Mr. Peanut confirmed the tragic news in a tweet. The resurrection of Mr. Peanut may bring to mind the life and death of another famous character: Game of Thrones’ Jon Snow. Mr. Peanut is back, but he had social media going nuts.. What happened: Planters ended its viral marketing campaign about Mr. Peanut’s death with a commercial during Super Bowl LIV with the funeral of the character. I have a background in content marketing, and I could only imagine how much high-fiving has been going on lately among the marketing team at Kraft Heinz, Planters’ parent company. The monocle-wearing mascot of the snack food company Planters was announced deceased by the official Mr. Peanut Twitter account on January 22, at the age of 104, even though technically he should have died more than a century ago because peanuts, which are not sentient, go bad after about four months.. We have several sizes to fit every budget. "Thinking of a snack? From a comedic perspective, it’s actually a pretty good bit, at least in an ironic post-modern way. The Death of Mr. Peanut: A late capitalist nightmare, FANDOM FLAMES #1: What’s upcoming for fandom 2021, The Marvel Rundown: ETERNALS #1 kicks off a new era for…, Matt Chats: Philip Summers on his nostalgia-fueled HAND-DRAWN GAME GUIDES, DC BONUS ROUND-UP: A discussion of FUTURE STATE Week 1, EMPYRE invades the Marvel U in the Marvel Comics April 2020 Solicitations, Announcing The Beat Comics Industry Person of the Year: Gene Luen Yang. tweeted Mr. Clean. Surely, that’s what Planters wants out of this stunt, and they’ve already gotten what they wanted. He was 104. Our big gloved hand will slip right out of your desperate grasp!". Canada's Most Trusted News. And lest you think Planters would turn their mascot into a wad of chunky peanut butter for no reason, the company confirmed his death has something to do with a commercial that will run during the Super Bowl on February 2. 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